lliebherr in china

The Liebherr company is one of world-famous hoist crane Manufacturers, its product technological advance, the specification are complete, its crawler crane has the big inventory in China, in view of Liebherr the hoist crane in domestic market's development, Chinese hoist crane net reporter interviewed the Liebherr machinery service fortunately (Shanghai) Limited company deputy general manager Dekker, listens attentively to the Liebherr hoist crane in China's development sound. Although warm hospitable Mr. Dekker Chinese is not very fluent, but lives in 10 year in China, this modest and the polite German already deeply knew by heart the Chinese tradition etiquette. But interviews the gap, in Mr. Dekker's spoken language also reveals the Liebherr this engineering machinery profession the family giants take seriously regarding the Chinese market with the infinite expectation.

　　Liebherr engineering machinery service including cubic meter of earth and stone and mining industry equipment, mobile hoist crane, building crane and concretes equipment. in 2007, in the whole world infrastructural facilities and under big-scale work's lead, the Liebherr engineering machinery service has had the steady growth, Liebherr mobile hoist crane service 2007 state of play how?

　　Dekker: In the Liebherr group, the proportion which the engineering machinery service occupies is biggest, the mobile hoist crane department is in the engineering machinery service the second big department. Liebherr mobile hoist crane's factory located on Germany-Ehingen, is under the Liebherr mobile hoist crane department's only factory, at present has 2500 staffs. in 2007, the Liebherr mobile hoist crane has obtained 8,000,000,000 euros achievements, has altogether produced 1600 entire road surfaces and the crawler crane in the Germany Ehingen Factory.

　　At present, Liebherr can provide these mobile hoist crane product and the service for the Chinese users?



　　Dekker: Liebherr can provide from the 35t~1200t mobile hoist crane as well as the 350t~1350t crawler crane at present for the user, but also provides other types the mobile hoist crane, for example the equipment expands and contracts arm's-like crawler crane or the truss moves the arm type hoist crane, the mobile tower crane, the autohoist and so on. At the same time, Liebherr product line unceasingly is also expanding and consummates.

　　In the global hoist crane market, which does Liebherr competitive advantage have? Especially in product, technology and service, also which unique superiority has?

　　Dekker: First, the Liebherr group is 100% Family firm, is not formulated the shareholder benefit's influence the short-term strategy, devotes in the company independent long-term and the stable development. Next, Liebherr is in the leading position in the global mobile hoist crane domain, has the global 45% above entire road surface hoist crane's market share. The Liebherr hoist crane has the mature technology, the world-class quality, simultaneously can create the greatest value for the customer. We have in the world the maximum tonnage LTM11200-9.1 entire road surface hoist crane, has the 100m expansion arm and 1200t lifts heavy objects the quality most greatly. At the same time, but also has more examples to prove the Liebherr product the superiority. Moreover, Liebherr post-sale service and the spare part services structure, can faster satisfy the customer highly effective the demand.



　　Liebherr has glorious and the mature experience in the technological innovation, and unceasingly is also consummating and is expanding hoist crane's product line. Then, in the past's how many years, has Liebherr made which remarkable progresses in the product research and development?

　　Dekker: In 2007 on the Munich BMW exhibition, Liebherr has demonstrated in the world the biggest LTM11200-9.1 entire road surface hoist crane, meanwhile has promoted the LR1600 crawler crane, the LTM1050-3.1 mobile hoist crane as well as the LTM1130-5.1 mobile hoist crane, LTF1045-4.1 and the LTF1035-3.1 autohoist as well as the new MK63 mobile tower crane. Researched and developed unceasingly to the hoist crane product has consolidated Liebherr in the global hoist crane profession status, simultaneously, these new products were also the Liebherr recent several years company innovate the achievement crystallization, supplemented and expanded the Liebherr hoist crane's product line.

　　As a result of domestic large-scale electric power, petrochemical construction unceasing elevation of temperature, domestic hoist crane market swift and violent growth, and faces the large scale great tonnage the direction to develop unceasingly, then how you do regard the Chinese hoist crane market, which tendencies does the Chinese hoist crane profession development also have?

　　Dekker: Along with the world engineering machinery tidal current's development, China engineering machinery market unceasingly is also going forward. The Chinese hoist crane market presents two characteristics: Large-scale rented the enterprise to emerge privately operated has drawn the Chinese hoist crane market demand; The hoist crane profession presents the large scale the trend of development.

　　In China engineering machinery market, the petroleum chemical industry, the electric power profession (are specially nuclear power construction) as well as rent the enterprise to enhance unceasingly privately operated to the hoist crane equipment's demand. The State-owned business main need large-scale crawler crane carries on the power plant construction, big heavy wind constructions and so on electricity construction as well as petroleum chemical project; Rents the profession which the enterprise mainly acts according to its is engaged to concentrate privately operated several kind of product line.

　　China is one of biggest hoist crane markets, under hoist crane huge demand's drawing, the domestic and foreign each big hoist crane manufacturer goes to abundance the vision China, then as Chinese market, Liebherr mobile hoist crane present in China's state of play how?

　　Dekker: Liebherr according to China's user different demand, provides to the Chinese market from the German Ehingen Factory world-class hoist crane product, simultaneously, we have also established the post-sale service and the spare part department in China, provides a more valuable night-watch for the customer to add the highly effective service. Every year Liebherr unceasingly is increasing in China's hoist crane quantity, simultaneously serves and the spare part service unceasingly is also promoting. Was executing the work in the Chinese market's two Liebherr 1350t crawler crane to play the significant role, received the user good feedback.

　　In the future, Liebherr will work out what kind of strategic plan in China?

　　Dekker: World hoist crane market's prosperous, specially the new market to the hoist crane demand's growth, produces to the global hoist crane manufacturer can be the enormous challenge, therefore Liebherr is carrying on the extension to the German Ehingen factory, increased the new production line, enhances the mobile hoist crane and the crawler crane produces energy. As the Family firm, Liebherr will not realize the growth easily through the merger and acquisition, but with steady steps will develop through own ability.

　　At the same time, in the Chinese market, we according to the market demand, will introduce the Liebherr mobile hoist crane's entire serial products line gradually, but the product will mainly concentrate in the Chinese hoist crane profession high-end domain.

　　Regarding the competition intense China hoist crane market, how will Liebherr further promote unceasingly it in China's market share, and consolidates in China's market niche?

　　Dekker: First we will enhance the hoist crane to produce unceasingly energy, reduces the global market the goods supply time. Under the guarantee product supply's premise, will depend upon the high quality product, the good post-sale service and the spare part service will enhance further in China's market share. Moreover, we devote to with the customer establishment long-term cooperation, every year we can invite the user to visit our factory to Germany, and carries on training for the customer, maintains the good relations with the customer, is we obtains the success in China the key.

　　How will you regard the Chinese hoist crane profession future development? Which does Liebherr have in the Chinese hoist crane market to anticipate?

　　Dekker: I believed that the Chinese hoist crane profession will continue will maintain the strong growth. In the past's 10 years, the Chinese hoist crane market maintained the stable growth, but in 2008 will also have the remarkable growth. China needs to construct, needs the hoist crane equipment's support. Liebherr will be the hoist crane profession leading manufacturer, Liebherr will make a bigger sharing together with the user for China's economic development, and will maintain the better cooperation with the user, will realize the bilateral success.